Instagram AI chatbot that answers every DM and comment

Connect your Instagram Business account and IotaBot replies to DMs, auto-replies to post comments, and hands the tricky conversations to your team — all answered from your own content.

  • ✓ DMs and comments
  • ✓ Per-post comment rules
  • ✓ Live agent handoff
1 account
powers DMs and comment automation
3 match modes
exact phrase, AI context or always reply
24/7
replies, even after your team logs off
1 inbox
shared with WhatsApp, email and web chat
How it works

Connect Instagram to IotaBot in three steps

  1. 1

    Connect your Instagram Business account

    A one-time sign-in with Meta. No developer setup, no app review on your side.

  2. 2

    Train it on your content

    Upload documents or crawl your website. DMs are answered from the same knowledge base as your web chat.

  3. 3

    Set comment rules per post

    Choose what triggers a reply on each post, and whether IotaBot replies on the comment, sends a DM, or both.

Use cases

Instagram use cases for every team

The same Instagram account handles support, sales and campaign traffic — each with its own playbook.

Customer support

  • Answer product questions in DMs

    Sizes, ingredients, shipping times and return policies — answered instantly from your own documents.

  • Order and delivery updates

    Connect your order API and IotaBot looks up the status mid-conversation, without a human.

  • After-hours coverage

    Messages that arrive at 2 AM get a real answer, and anything complex waits in the queue for your team.

Sales & lead generation

  • Comment-to-DM for launches

    Ask followers to comment a keyword; everyone who does gets the link, price or discount code in their DMs.

  • Price and availability enquiries

    The “price?” comments that usually go unanswered get a reply — publicly or privately, your choice per post.

  • Hand warm leads to sales

    When a conversation turns into a buying decision, a person takes over with the full chat history attached.

Marketing & engagement

  • Giveaways and contests

    Reply to every entry automatically so the post keeps its momentum and no one feels ignored.

  • Announcements to active followers

    Send an announcement to people who messaged you in the last 24 hours — within Meta’s messaging rules.

  • Review unmatched comments

    Comments that match no rule can be ignored, logged for review or escalated — decided post by post.

Benefits

Why brands automate Instagram with IotaBot

Never miss a DM or comment

Every message and every matching comment gets a response, not just the ones someone happened to see.

Reply in seconds, not hours

Fast replies are what turn an Instagram enquiry into a sale — the AI answers the moment a message lands.

Answers you would actually give

Replies come from your own content, so the bot does not invent policies, prices or promises.

Built on the official Instagram API

Connected through Meta, and it respects Meta’s 24-hour messaging window rather than working around it.

Humans step in when it matters

Your team takes over any conversation in real time, with everything the customer already said.

One inbox for every channel

Instagram sits alongside WhatsApp, email and website chat, so nothing is scattered across apps.

FAQ

Instagram integration: frequently asked questions

Do I need an Instagram Business account?

Yes. IotaBot connects to an Instagram Business account through Meta’s official sign-in. Personal accounts cannot use Meta’s messaging API.

Can IotaBot reply to Instagram comments automatically?

Yes. You set rules per post — exact phrases, AI-matched context, or reply to everything — and choose whether it replies on the comment, sends a DM, or both.

Is Instagram DM automation allowed by Meta?

IotaBot uses Meta’s official Instagram messaging API and follows its rules, including only messaging people who contacted you within the last 24 hours.

Can my team take over a conversation?

Yes. Any DM can be handed to a live agent in real time, and the agent sees the full conversation history.

Does the Instagram chatbot use the same knowledge as my website chat?

Yes. Instagram DMs run through the same knowledge base and tools as your website widget, so answers stay consistent across channels.

Put IotaBot on Instagram today

Start free, train it on your content, and let it answer — with your team a click away.