Click-to-WhatsApp ads, answered the second someone taps
You pay for every click. IotaBot makes sure each one gets an instant, accurate answer — and shows your team exactly which ad started the conversation.
- Instant AI reply
- Ad shown on the conversation
- 72 hours of free messages
Click-to-WhatsApp ads with IotaBot: at a glance
Click-to-WhatsApp ads run on Facebook and Instagram and open a WhatsApp chat with your business.
IotaBot answers the first message from an ad immediately, using AI trained on your content.
The ad’s headline and link are saved on the conversation and shown to agents under “Came from an ad”.
You create and manage the ads in Meta Ads Manager; IotaBot handles the conversations they start.
When you reply to an ad lead within 24 hours, Meta does not charge for messages in that conversation for the next 72 hours.
Get started in three steps
- 1
Connect your WhatsApp number
Connect the same number your ads point to through Meta’s Embedded Signup.
- 2
Run the ad in Meta Ads Manager
Choose WhatsApp as the message destination for your Facebook or Instagram ad.
- 3
IotaBot takes every click
The AI answers, qualifies and hands off; the inbox shows which ad each lead came from.
Get more from every ad click
Zero wait time
Ad leads are at their most interested in the first minute — the reply is already there.
Ad attribution on the chat
Agents see the ad headline and link beside the conversation, so they know the offer the lead saw.
Answers from your content
Prices, availability and policies come from your knowledge base, not guesses.
Qualify with buttons
Reply buttons and list menus let the lead tap through qualification.
Saved for retargeting
Every ad lead becomes a contact you can include in later WhatsApp campaigns.
Hand off the hot ones
Your team takes over live, with the whole conversation in front of them.
Where Click-to-WhatsApp ads work best
High-consideration purchases
Property, education and finance leads who want to ask questions before they commit.
Local services
Salons, clinics and repairs where a quick chat books the appointment.
D2C launches
Answer sizing and delivery questions while the ad is still on screen.
Click-to-WhatsApp ads: frequently asked questions
Still have a question? Talk to us or try the live demo.
Does IotaBot create or manage my ads?
No. You create Click-to-WhatsApp ads in Meta Ads Manager. IotaBot answers the conversations they start and records which ad each came from.
How do I see which ad a lead came from?
Meta sends the ad details with the first message. IotaBot stores them on the conversation and shows the headline and ad link to your agents.
Are ad conversations free?
If you reply within 24 hours, Meta does not charge for any message in that conversation for the next 72 hours, templates included. You still pay Meta for the ad itself.
Does it work with Instagram ads too?
Yes — any Meta ad with WhatsApp as the destination, whether it runs on Facebook or Instagram, opens a chat on your connected number.
Related solutions
Try IotaBot for Click-to-WhatsApp ads
Start free, train it on your content, and see it answer in minutes.